There is a reason that Esquire named Evan Williams Black Label the best liquor under $15. Note, that isn’t just the best bourbon or best whiskey, it is the best liquor overall. That’s saying quite a bit. The reason, clearly, is not because Evan Williams Black Label is cheap, but bit is because it is absolutely delicious.
This is a bourbon with some body to it. It has a strong, mildly sweet flavor that is definitely easy going down. While I don’t normally drink this one neat, it is a very able stand in for mixed drinks and cocktails and can even go well with a few rocks.
Given the flavor of this, it’s shocking how cheap it is. The folks at Heaven Hill know how to give you a bargain (just check out the Elijah Craig 12yr) and this is another stellar performance for them on the cost benefit scale.

The label used to state a 7 year age…not any more. Things have changed. I bought a bottle, and think it’s OK..actually very good for the price of 10.99 for 750ml bottle. I wanted to compare it to JB Black. Sorry…JB Black is better, but for 2x the price. I’ll drink the EW Black, then move on.
Completely agree. It’s hard to beat EW Black at that price. I wonder if they just changed the label or if they’re actually aging it less these days?