Fadeaway Pinot Noir is a private label wine from Trader Joe’s that retails for around $9. Some days, I get the feeling that the shelf space at Trader Joe’s is getting taken over by private label offerings like some slow moving zombie wine virus. I keep picking up a bottle, thinking it is something not made by Trader Joe’s, then discovering after more research that I just accidentally bought yet another Trader Joe’s product. I have to tip my hat to them. They’re doing a brilliant job with all that.
At the end of the day, I don’t really care about who makes my wine as long as said wine tastes really damn good. It is a pretty simple standard. And I can say, without a doubt, that the Fadeaway Pinot Noir from Trader Joe’s is not really damn good. It suffers from being exceeding light with any of the flavor coming through only faintly. The flavors were not bad (and by extension, the wine itself was not bad), they were just barely there.
Given the rather steep price for the Fadeaway Pinot Noir (at least by Trader Joe’s standards), I will definitely not pick up another bottle of this nor in good conscience can I recommend you try it yourself. Spend your $9 on something with more potential to rock your socks off.